Adam Marsh - Online Marketing Consultant in Melbourne, Australia. Covering SEO, PPC, Social Media & Reputation Management.

Adam Marsh – Online Marketing Consultant

Reputation Management, Online Marketing, Melbourne SEO & Google Places Optimisation

Online Marketing
Why Google MUST keep changing the metrics that control search…

posted March 10, 2012 / No Comments

… and where they are heading with it. ‘The Google Algorithm has recently announced changed!’ In the search engine optimisation industry, we hear this phrase more often then ‘Licence and registration please’ (Ok I’m a shit driver… wait I don’t even have a car LOL), while you busy corporate types probably don’t know what it means! Well, let’s change that and shed some light onto this phrase as it can affect your business revenue by considerable percentages! Think of what a hit of 1% – 20% would do for you. Exactly, so let’s read on shall we?
Local SEO (Google Map & Places Optimisation)
5 Tips to a Better Business Google Places Listing

posted March 4, 2012 / No Comments

Let’s face it. If you are competiting for customers in your local area, you cannot afford to skip out on your Google Places listing. The good part is, that it’s free! The bad part is, that it’s free. Google will not offer a great deal of support to people struggling with Google Places – though thankfully I can help. I have worked on hundreds of hundreds of local business listings so I know exactly what works and what doesn’t. So if you are having trouble with your Google Places listing, make sure you follow the 5 tips to correctly optimise it appropriately! [...]
Personal / Fitness / Comedy
Affiliated businesses

posted March 4, 2012 / No Comments

1MR is the supplement you’ve been waiting for. Find out why it is becoming the most popular pre-workout supplement here. Don’t delay your workouts, make sure you take 1MR and read the reviews that everyone has been raving about. Yok3d is the best pump up supplement on the bodybuilding marketing. Feel the pump with Yok3d & see the reviews that everyone has been raving about at bodybuilding.com. Scholars in North Melbourne is a rare delight, much like it’s menus! It is a restaurant and function centre located in North Melbourne that is sure to please all the senses. With a great [...]
Social Media Marketing
How Social Media influences peoples search behaviour

posted February 27, 2012 / No Comments

In the last 12 months I’ve done much thinking on how Social Media can influence search engine rankings, but until I went over one of my client’s data last week, it hadn’t hit home to me that… Social Media can influence not only the rankings but the way people search as well! Even the simplest truths can take time to reveal themselves. Here’s a little back story to this SEO zen. Currently, I’m helping my friend, comedian Nick Stevens market his upcoming Melbourne International Comedy Festival Show – 7 Truths. As he has a significant fan base on his Facebook [...]
SEO
Tips to get hired in an SEO job in Australia

posted February 16, 2012 / No Comments

I have worked around numerous agencies, in many different settings. I just want to stay in a company that has work that stimulates me with employees/managers who are friendly sorts – but for some trying to break into the job market, it can be quite hard so here are my tips to get hired in an SEO job in Australia. Be technically competent. If you do not have a working knowledge of HTML, PHP, basic CSS, XML, ASP or any language AND/OR haven’t used joomla, wordpress, tumblr or any other CMS then you may find yourself at a disadvantage in [...]
SEO
5 Big Changes to Online Marketing in 2012

posted February 15, 2012 / 1 Comment

It would seem that the majority of businesses use only the Big 4 when it comes to Online Marketing- Google, Facebook, Twitter & Youtube. It is the mentality of why excel when you can putter along that most businesses put into their Online Marketing campaigns – you needn’t question it when you can get a decent ROI on the most basic SEM campaigns. That’s ok. ROI is the bottom line but it isn’t where your online marketing aims stop. One should not limit their needs to the basis of money. Why not truly be innovative and offer some real creative [...]
Personal / Fitness / Comedy
A History of Hating

posted November 30, 2011 / No Comments

Throughout my life I never really fit in anywhere… with the nerds, with the intellectuals, with drama class students, with the cool kids, with gym rats, with gangstas, with drug dealers, with business professionals… I didn’t need them and it cost me. I decided it wasn’t my fault but merely a reflection of my personality which can be summed up in 4 words. Fuck you, pay me. I really hate being left out of the important work. It feels like I’m being taken advantage of even when I sign the T&C’s. I hate not being in the position to [...]
SEO Social Media Marketing
Facebook Event Invite All Code

posted July 11, 2011 / No Comments

Please copy and paste the code below javascript:elms=document.getElementsByName(“checkableitems[]“);for (i=0;i
SEO Social Media Marketing
Social media helping identify Vancouver Rioters

posted June 17, 2011 / No Comments

What a disgrace. The Streets of Vancouver are full of blood, glass and burning debris over a game of Ice Hockey. This is why we can’t have nice things. Fortunately there are some brave people defending stores and other peoples property – risking their lives to do so because their morals are strong. This is also spilling into social media. As much as I dislike the police, this is a brilliant use of resources and ideas from the VPD. http://www.identifyrioters.com/ By scraping photos and collecting anonymous data, VPD are enabling the public to put a human face to all the [...]
Adam Marsh Social Media Marketing
Facebook Email Addresses

posted June 2, 2011 / No Comments

Facebook Email? What’s that son?! They were a little slow from the get up, but Facebook have finally launched their very own email service which fits in well with their plan on being the backbone in internet communication. This is quite a big step and puts them even more inline as competitors of Hotmail (Microsoft), .ME (Apple) & Gmail (Google). The premise behind it is if anyone wants to get at you and send you a personal email, instead of logging into your normal email, you simply send it via Facebook and straight to that persons Facebook inbox. This makes [...]