Hot! Guessing Google’s next step with link building analysis


matt-cutts-google-algorithm

Don’t cry to me, blame and message this guy

  • Poor user navigation? Google cracked down on that.
  • Overly optimised websites? Google cracked down on that.
  • Link networks? Google cracked down on that.

There is a clear pattern here, and with any pattern you can get a glimpse of what will come up next. Here’s my take on this…

Google are sticking to their word with regard to ranking pages that give the best user experience possible. Don’t think you’re the only one who are questioning this, Google are tracking everything. They now have access to more pieces of data than they ever have had at any point – their recent privacy updates show this.

What is your bounce rate?
What is you average time on site?
Do you drop ship or are you an affiliate?
Are you a Brick or Mortar local business or have you gone global?
Is your website relevant for every country & language or only a few?

Is this page an official, affiliate website or a fan site?
Do you have multiple accounts with many IP’s that you do SEO & rank checks on?
Are you using the same C Class for your websites?
Are you relevant seasonally or is your information steady year round
?
Are you a blog or wiki?

 

It is happening – but let me show you what I think one of their upcoming major updates will be.

Web 2.0 back link profiles

This has been the safe haven for black hat SEO’s all over the world.

“Why poison your money site when you can let the social media profiles take the risk instead!”

The team at Google obviously knows this and it is only a matter of time before they can track metrics in Facebook & Twitter with regards to user interactions without having to partner with either site. The message is clear to me with this.

If there isn’t enough user interaction to warrant the excessive number of links that exists, then you’re likely to trigger an unnatural link code in the algorithm.

 

Update – 27/04/2012 – Well you wouldn’t believe but Google has basically cracked down hard on link spam! Told you so!

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