Beginning an SEO Campaign
By now, you know the power of SEO and understand that it will be an important piece of your overall online marketing strategy, but before you go on and sign with any SEO company or provider – read this guide as it may be the difference between a great campaign or a fail campaign.
The initial planning before execution of an SEO campaign
A search engine in a nutshell, is interested in providing the best user experience possible. To do that, Google only assigns search engine rankings to qualified & relevant pages which are good enough to provide such an experience. You will make it extremely hard on yourself if your content isn’t in tip top shape.
To apply SEO to a business’ website isn’t a complex task, but many online marketing consultants don’t have a clue about business models. This will set your campaign up for failure from the get go if your consultant doesn’t understand your business.
A good online marketing consultant will take into account your…
- Targeted Market Demographics
- Business Model
- Profitability for each product or service
- Demand for each product or service
- Conversion Process
From the above, your online marketing consultant will be able to see what services / products you offer and who is interested in them. Their input should be revolved around…
Which keywords best match up the products / services to customers? What pages are most relevant to those keywords? What pages need to be created due to a gap of information on the website?
To find out what pages are most relevant is where content comes into play. You should always write informative content first and foremost, with a clear demographic or demographics in mind to target.
A good plan for search engine optimisation will look like this.
After all this has been done, the initial on page optimisation can be completed. Be careful that your SEO Consultant / Marketer doesn’t jump the gun though – as the strategy is extremely important and could be the reason why your campaign succeeds or fails.