SEO | Adam Marsh - Online Marketing Consultant

Adam Marsh – Online Marketing Consultant

Reputation Management, Online Marketing, Melbourne SEO & Google Places Optimisation

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SEO
Google Penguin is changing the role of SEO

posted May 25, 2012 / 1 Comment

This is how I initially felt after seeing what Penguin did in the short term. This is how I feel after Never before have SEO been pushed to work within a companies overall marketing campaign than now. With unnatural link building being very easy to detect and penalties harsh & swift – there is an emphasis on now being able to leverage off line marketing for link building purposes which in turn increase rankings. At the face of this situation, it is very easy to look at Google Penguin in a negative light (admittedly, I have too before I [...]
Link Building SEO
Guessing Google’s next step with link building analysis

posted April 23, 2012 / No Comments

Don’t cry to me, blame and message this guy Poor user navigation? Google cracked down on that. Overly optimised websites? Google cracked down on that. Link networks? Google cracked down on that. There is a clear pattern here, and with any pattern you can get a glimpse of what will come up next. Here’s my take on this… Google are sticking to their word with regard to ranking pages that give the best user experience possible. Don’t think you’re the only one who are questioning this, Google are tracking everything. They now have access to more pieces of data than [...]
SEO
Tips to get hired in an SEO job in Australia

posted February 16, 2012 / No Comments

I have worked around numerous agencies, in many different settings. I just want to stay in a company that has work that stimulates me with employees/managers who are friendly sorts – but for some trying to break into the job market, it can be quite hard so here are my tips to get hired in an SEO job in Australia. Be technically competent. If you do not have a working knowledge of HTML, PHP, basic CSS, XML, ASP or any language AND/OR haven’t used joomla, wordpress, tumblr or any other CMS then you may find yourself at a disadvantage in [...]
SEO
5 Big Changes to Online Marketing in 2012

posted February 15, 2012 / 1 Comment

It would seem that the majority of businesses use only the Big 4 when it comes to Online Marketing- Google, Facebook, Twitter & Youtube. It is the mentality of why excel when you can putter along that most businesses put into their Online Marketing campaigns – you needn’t question it when you can get a decent ROI on the most basic SEM campaigns. That’s ok. ROI is the bottom line but it isn’t where your online marketing aims stop. One should not limit their needs to the basis of money. Why not truly be innovative and offer some real creative [...]
SEO Social Media Marketing
Facebook Event Invite All Code

posted July 11, 2011 / No Comments

Please copy and paste the code below javascript:elms=document.getElementsByName(“checkableitems[]“);for (i=0;i
SEO Social Media Marketing
Social media helping identify Vancouver Rioters

posted June 17, 2011 / No Comments

What a disgrace. The Streets of Vancouver are full of blood, glass and burning debris over a game of Ice Hockey. This is why we can’t have nice things. Fortunately there are some brave people defending stores and other peoples property – risking their lives to do so because their morals are strong. This is also spilling into social media. As much as I dislike the police, this is a brilliant use of resources and ideas from the VPD. http://www.identifyrioters.com/ By scraping photos and collecting anonymous data, VPD are enabling the public to put a human face to all the [...]
SEO
5 tools to make your WordPress blog mobile!

posted May 12, 2011 / No Comments

As a big believer of being more efficient and multitasking, I’ve taken to the idea of mobile blogging and the perfect place to collect your thoughts is on the tram, train or bus ride home. Few distractions, everyone’s quiet and exhausted. Serenity. That is until I tried to create this post. I could barely see or navigate through the whole WordPress UI on my iPhone. I don’t understand this madness at all! Being a generic, open source software, I decided to have a look through a couple of plugins to make my life easier. WordPress Mobile Pack The WordPress [...]
SEO
Melbourne SEO Meetup

posted May 6, 2011 / No Comments

A meeting with SEO Professionals in the Melbourne CBD Come one, come all. It’s a formal invitation to meet up with SEO Consultants all around Melbourne. Hosted by David Iwanow, the Melbourne SEO Meetup occurs on the first Thursday of every month. The meet up is hosted at the fine James Squire Brewhouse located at 115-127 Russell Street, Melbourne. View Larger Map The next scheduled dates for the Melbourne SEO Meetup are… Thursday, June 2, 2011 at 6:00 PM Thursday, July 7, 2011 at 6:00 PM Thursday, August 4, 2011 at 6:00 PM Thursday, September 1, 2011 at 6:00 PM [...]
SEO
The Great Impending Google Bottleneck

posted April 11, 2011 / 2 Comments

The Great Impending Google Bottleneck Do no evil. It’s a great catchphrase and easy to get caught up in. It’s also a bold promise. I understand and sympathise that when you become a conglomerate of mass proportions, you’re easily criticised for every little choice you make. I really do understand that. With great power, comes great responsibility. But take heed. When you have a market share of 65.4 percent of searches in the US alone, that is a staggering amount of businesses that rely on your product for new and repeat customers. Worst of all, there are only 10 positions (up [...]
SEO
Throwing my hand in domaining

posted April 7, 2011 / No Comments

Gee… I tell you one thing. Domaining is a tough cookie to bite into. If you’re off your game for even a second or don’t set yourself up properly, you’re in for a world of hurt. There is very little that is marketable with a 40 character, hyphenated domain. So find your niches…. whether it be corner the LLLL market, or finding pronounceable domain names – the possibilities are endless. Psychology and marketing the domain seems to be the biggest point in selling domains for $xxx. Sell the best points about the domain. For example, “BuyCarrots.com” seems like a not so [...]