Why Google is changing quality metrics and what to expect next
The Google Algorithm has changed and updated. We, in the search engine optimisation industry are used to this phrase already, while you businessmen aren’t! Big Daddy, (insert name here), Panda – you name it & Google will change it! These updates are not done for the sake of updates, but rather to change up the increasingly different metrics that determine relevancy & popularity, and vary the levels of weight that Google places on those search metrics. By changing those factors, Google is working to increase the relevancy of their results to the query so it may improve user experience. It [...]