Adam Marsh - Online Marketing Consultant in Melbourne, Australia. Covering SEO, PPC, Social Media & Reputation Management.

Adam Marsh – Online Marketing Consultant

Reputation Management, Online Marketing, Melbourne SEO & Google Places Optimisation

Link Building SEO
Guessing Google’s next step with link building analysis

posted April 23, 2012 / No Comments

Don’t cry to me, blame and message this guy Poor user navigation? Google cracked down on that. Overly optimised websites? Google cracked down on that. Link networks? Google cracked down on that. There is a clear pattern here, and with any pattern you can get a glimpse of what will come up next. Here’s my take on this… Google are sticking to their word with regard to ranking pages that give the best user experience possible. Don’t think you’re the only one who are questioning this, Google are tracking everything. They now have access to more pieces of data than [...]
Online Marketing
Online Marketing Audits & Auditing for SEO, PPC & Reputation Management

posted April 6, 2012 / No Comments

Online Marketing can be a case of the blind leading the blind. I have seen many online marketing companies take advantage of their clients and I have had enough! I am offering online marketing audits for SEO, PPC, Reputation Management and other online marketing methods to Australian and Melbourne businesses. Ask yourself the following… Are you engaged in an online marketing campaign? Is your online marketing provider performing white hat or black hat SEO? Are you currently getting a return on investment? Are they even doing work for you??? Lets face it – for someone new to internet marketing, [...]
Reputation Management
Bad Rep, Bad Rep, What you gonna do when they come for you

posted April 4, 2012 / No Comments

Before you read this reputation management post – hit play! They lurk within the darkest recesses of the internet. They are plotting to get your business. They are the feared disgruntled customer! What will you do when they come for you? Ok enough with the dramatics. Now onto the facts. It is impossible to please everyone. Doing business with the public means you open yourself up to the possibility of attracting customers who just can’t be satisfied. This is why reputation management is important. Prepare, response, perception & concealment of negative material. A big part of reputation management is [...]
Personal / Fitness / Comedy
Why Google is changing quality metrics and what to expect next

posted March 29, 2012 / No Comments

The Google Algorithm has changed and updated. We, in the search engine optimisation industry are used to this phrase already, while you businessmen aren’t! Big Daddy, (insert name here), Panda – you name it & Google will change it! These updates are not done for the sake of updates, but rather to change up the increasingly different metrics that determine relevancy & popularity, and vary the levels of weight that Google places on those search metrics. By changing those factors, Google is working to increase the relevancy of their results to the query so it may improve user experience. It [...]
Online Marketing
Why Google MUST keep changing the metrics that control search…

posted March 10, 2012 / No Comments

… and where they are heading with it. ‘The Google Algorithm has recently announced changed!’ In the search engine optimisation industry, we hear this phrase more often then ‘Licence and registration please’ (Ok I’m a shit driver… wait I don’t even have a car LOL), while you busy corporate types probably don’t know what it means! Well, let’s change that and shed some light onto this phrase as it can affect your business revenue by considerable percentages! Think of what a hit of 1% – 20% would do for you. Exactly, so let’s read on shall we?
Local SEO (Google Map & Places Optimisation)
5 Tips to a Better Business Google Places Listing

posted March 4, 2012 / No Comments

Let’s face it. If you are competiting for customers in your local area, you cannot afford to skip out on your Google Places listing. The good part is, that it’s free! The bad part is, that it’s free. Google will not offer a great deal of support to people struggling with Google Places – though thankfully I can help. I have worked on hundreds of hundreds of local business listings so I know exactly what works and what doesn’t. So if you are having trouble with your Google Places listing, make sure you follow the 5 tips to correctly optimise it appropriately! [...]
Personal / Fitness / Comedy
Affiliated businesses

posted March 4, 2012 / No Comments

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Social Media Marketing
How Social Media influences peoples search behaviour

posted February 27, 2012 / No Comments

In the last 12 months I’ve done much thinking on how Social Media can influence search engine rankings, but until I went over one of my client’s data last week, it hadn’t hit home to me that… Social Media can influence not only the rankings but the way people search as well! Even the simplest truths can take time to reveal themselves. Here’s a little back story to this SEO zen. Currently, I’m helping my friend, comedian Nick Stevens market his upcoming Melbourne International Comedy Festival Show – 7 Truths. As he has a significant fan base on his Facebook [...]